A Study Of The Factors Influencing The Acquisition And Retention Of Customers In The Indian Telecommunications Industry: Systematic Analysis Using The SPSS Model

The purpose of this article is to discover the important factors that influence acquisition and retention clients Indian telecommunications carriers. survey has been conducted 54 respondents across Delhi NCR in line with objective study from 31 variables identified various literature reviews. have categorized into six such as service, support, CRM, price, network, regulatory. Survey-based questionnaires were used collect data for using Google Form. finds out value added services, reliability service factor, commitment support call rates offers pricing network quality factor telecom policy regulatory significantly influencing customer companies. This great benefit university researchers, managers, practitioners.